The Spirit of the Small Business Person

I had the great fortune to be involved this week in the Thames Centre Community Showcase as an organizer.

For those not familiar with this event, it is a “trade show” format where local businesses set up booths for the public to attend to see what their local neighbours have to offer. In these days where “shop locally” is a wise mantra (with gas prices it also makes financial sense) it was amazed to see over 50 exhibitors.  Most of these were small businesses out of a small storefront or home based. They carried usually one line of product, or made them themselves for sale. Profit margins being what they are, keeping overhead low is a huge priority for these entrepreneurs.

What struck me most was the passion they brought about their business. At the show a small number of these businesses volunteered to take the stage and to make a presentation. Although not usually standing with a microphone or accustomed to speech making, the passion for their products and services overcome the fears. Their presentations were nothing short of courageous.

Coming from the corporate world, I have seen people believe in the company they work for. They want to do the best for the company and its customers. They care about the company’s reputation and are truly engaged.

However, the small business person has a stake in their business that isn’t available in the corporate world. It reminds me of the adage about being involved or being committed. The parable is about bacon and eggs. Although the chicken is involved in supplying the best eggs, the pig is truly committed.